Catching up with FANATICS sports apparel
Did you know Fanatics sells more sports gear online than anyone in the country? Fanatics is a privately owned sports apparel company that manages 100 college sports sites. It’s also the largest retailer of license professional sports merchandise. Regardless, from Reebok to Nike (due to licensing) as you already know, the NFL is KING when it comes to jersey sales.
- Tebow (NY JETS) – sales increased 4000%
- Manning (Denver Broncos) sales increased 300%
Annual jersey sales generate $700MIL.
Fanatics sells more licensed sports merchandise than Wal-Mart. Fanatics is the official online retailer for the NFL, NBA and MLB.
Sales for Jan 2012 / 2011
- Female apparel is up 125%.
- Children apparel is up 50%.
In this economy, merchandise sales have fared well. Fanatic keeps 2 million separate items in stock. It also ships the same day.
Fanatics has determined how to order based on proven analytics and avoid getting stuck with inventory. http://fanatics.com