NFL Is Going #OTT to Stream Games — Who’s the Digital Bully?

Long thought to be one of the linchpins of the cable bundle, the National Football League has acknowledged that it needs to appeal to a wider audience of consumers by going over-the-top (OTT) and bringing in consumers who want to watch the games via the Internet.

As part of the announcement to bring Thursday Night Football to both CBS  and Comcast’s NBC, the country’s most popular sports league said Monday it was “is in active discussions with prospective digital partners for OTT streaming rights to Thursday Night Football,” with a deal “expected in the near future.”

Most companies out there, whether they’re dependent on advertising revenue or looking to sell additional hardware, would likely jump at the chance to host NFL games.

Here are some of the more likely educated choices:

  1. YouTube
  2. Yahoo
  3. Facebook
  4. IBM
  5. Apple
  6. Hulu

I’m not a betting person, but I would put my money on Facebook to be awarded the OTT rights.  Less than two weeks ago, Facebook Sports Stadium went LIVE into production.  It’s  a dedicated place to experience sports in real-time with your friends and the world.  With 1.5 Billion user population and 650 million sports fans, Facebook is the world’s largest stadium. Everyday people turn to Facebook to celebrate, commiserate, and talk trash with their friends and other fans.

With Facebook Sports Stadium, all the content on Facebook related to the game is in one place, and it comes in real time and appears chronologically.  The ability to air this content within this platform is the next natural step.



Author: Ted Hicks

Ted Hicks is a dad, husband & son that enjoys writing about the wonderful world of parenting, technology, product reviews, education and sports. There are very few topics that won't be addressed with contributions to You can expect a witty exchange on the #LNPshow. Be prepared for an open and honest conversation – because that’s what you’re going to receive. is a resource site for parents looking for interesting blogs on various topics and articles. We provide our thoughts and giveaways for baby gear, electronics, sporting events & apparel. Follow us at @RealTedHicks / @LateNightParent or feel free to e-mail me at [email protected] Check us out at you ready for the #LNPshow? YOU sure?

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