This comprehensive study is based upon both a national survey of parents and teens, and also video ethnography of how these two very important groups interact with music, the radio, and each other. Among the presentation highlights are the following:
- Nearly half of teenagers say that music is a “bonding activity” with their parents.
- 60% of teens who listen to Country Music say their parents have gotten them to listen more to Country Music.
- According to Edison’s industry-leading Share of Ear® study, AM/FM radio remains the top platform for teens, with 63% of 13-19 year-olds listening to radio every day.