The Women’s National Basketball Association (WNBA) and The E.W. Scripps Company signed a multi-year agreement to televise games on Friday nights during the regular season on ION, a national entertainment network that reaches every U.S. TV household over-the-air and on all major pay TV and connected TV services.
“WNBA Friday Night Spotlight on ION” will feature WNBA games during two windows on Friday nights over 15 weeks from May 26 to Sept. 8. The Friday night schedule and windows, details of which will be announced at a later date, will include games that will be available nationally as well as games made available on a regional basis.
The WNBA is the first sports property to air on ION, which will implement an extensive promotional effort to drive awareness and tune-in for the new Friday primetime franchise. Bounce, Scripps News and Scripps’ other popular national networks will help with cross-marketing and promotion. Scripps also will use its local TV stations to promote the “WNBA Friday Night Spotlight on ION” throughout the season.
The E.W. Scripps Company is a Fortune 1000 journalism and media company with deep local market relationships and broad national audience reach. For 145 years, Americans have turned to Scripps for objective news and information.