Drivers, start your engines. Another player is reportedly set to enter the world of live sports streaming. The Sports Business Journal’s John Ourand is reporting that Roku is set to be announced as the new lead broadcast home of ABB FIA Formula E World Championship racing.
The circuit is the leading global electric street racing organization and will air a majority of its events on Roku beginning in January.
Roku will be the home of 11 races starting with the new season and that five races will air on CBS and Paramount+, continuing the series’ partnership with CBS Sports. Both CBS and The Roku Channel will also carry additional Formula E content as the Eye Network will air a highlights package and Roku will house archive content as well, including race previews and highlights, as well as documentaries on the series and its drivers.
Given how quickly The Roku Channel has grown into a formidable force in the streaming world, it would not be surprising if this was just the first of many announcements to come about the platform securing live sports rights.