The world’s #1 podcast, The Joe Rogan Experience has renewed with Spotify. The show will no longer be exclusive: and will ‘soon’ be made available on additional platforms like Apple, Amazon and YouTube.
Spotify said that The Joe Rogan Experience podcast saw a 45% increase in revenue in 2023. Since the podcast went exclusive to Spotify, overall podcast consumption on the platform has increased by 232%.
The company also tells us that: “his guests, often fellow podcasters, have seen on average a 47% increase in engagement on their own podcasts following their appearance on JRE”.
Terms of the deal weren’t given; the Wall Street Journal suggests the deal is worth as much as $250mn; however, Spotify told The Guardian that figure was incorrect.