Did you know streaming TV was the future? Nielsen data shows streaming TV viewership in the US surpassed cable for the first time this July. About 34.8 percent of viewing time went to shows on internet services — slightly more than the 34.4... Read More
Tag: NIELSEN
Roku CEO Anthony Wood is mum about a possible corporate merger involving streaming video partners Roku and Netflix. The Roku executive was Netflix’s short-lived head of internet TV in the early 2000s as the by-mail DVD movie rental service... Read More
The emergence and rise of OTT has forever changed the advertising landscape. TV, OTT, and digital video were once clearly defined as separate entities, but the lines between them are blurred, thanks to the wide variety of streaming services and... Read More
How do you watch video? Chances are high that you watch video across a number of channels and from a variety of sources. Thanks to the evolving media landscape over the past five years, consumers have never had more choice. Today, we watch video across... Read More
Change is inevitable, and nowhere is that more so than in video games, where transformation can happen in the blink of an eye, thanks to the velocity inherent in digital media. Mid-cycle console upgrades have continued this year with the highly... Read More
Netflix’s Stranger Things Season 2 averaged 8.8 million US viewers per episode within the first three days of the show’s release. Additionally, the first episode of the series averaged 15.8 million US viewers within the first three days of... Read More
Through three weeks, viewership for national telecasts of NFL games is down 11 percent this season compared to 2016, the Nielsen company said on Tuesday. Nielsen said the games averaged 17.63 million viewers for the first three weeks of last season,... Read More