Global Literacy takes Center Stage atop a Double-Decker Bus
Gray Line New York Teams Up With LitWorld to Raise Awareness on World Read Aloud Day
New York, NY – March 7, 2012: Gray Line New York, New York City’s premier double-decker bus and motorcoach tourism company, has partnered with non-profit organization, LitWorld, to help promote global literacy at their advocacy event, World Read Aloud Day. The event, to be hosted at New York City’s, Books of Wonder on March 7th at 9:30 am, will open with book readings from children on the top of a Gray Line New York double-decker bus.
World Read Aloud Day was initiated with the intention to motivate children, teens, and adults worldwide to celebrate the power of literacy and everyone’s right to read, to write, and share their words to change the world. The event will feature a number of readings for children and young adults by famous names in the literary world, book signings and creative workshops at New York City’s oldest and largest independent children’s bookstore, as well as the city’s leading specialist in children’s literature both new and old, Books of Wonder. Reaching out to Gray Line New York for their double-decker buses, LitWorld plans to kick-off the day with a grand entrance by presenting the practice of reading outside its usual forum.
“Our double-decker buses are natural choices to ‘elevate’ this platform, especially something as significant as World Read Aloud Day,” states David Chien, Director of Marketing for Gray Line New York, “So many of our customers are families with young children and young adults, so we are so proud and honored to have this opportunity to help promote and celebrate the importance of global literacy.”
Since 1926, Gray Line New York has been a proud staple of the New York City tourism industry, bringing visitors to all the must-see stops in New York City on its iconic red double-decker tour buses. Gray Line New York frequently participates in a number of city-wide events, including the ING NYC Marathon and this past month’s NY Giants Super Bowl victory parade. Gray Line New York will continue to take part in advocacy and not for profit events such as World Read Aloud Day.
About Gray Line New York
Since 1926, Gray Line New York is the source for NYC’s best double-decker bus and deluxe motorcoach tours. This company operates the signature deluxe double-decker, hop-on, hop-off bus tours that include Uptown, Downtown, Brooklyn and Night loops, as well as fully escorted foreign language motorcoach city tours in German, French, Spanish and Italian. Gray Line New York’s one-day excursions to Niagara Falls, Boston, Philadelphia, Washington D.C., and Woodbury Common premium shopping outlet mall are visitors’ favorites too.
In addition, this tour company sells tickets to all major New York City attractions and has specialists trained to assist individuals, groups, and charter sales.
LitWorld’s mission is to use the power of story to cultivate literacy skills in the world’s most vulnerable children through Education, Advocacy and Innovation. LitWorld creates resilience building reading and writing experiences which connect and fortify communities.
LitWorld founded World Read Aloud Day in March 2010 as an international awareness day advocating for literacy as a right that belongs to all people. World Read Aloud Day motivates children, teens, and adults worldwide to celebrate the power of words, especially those words that are shared from one person to another. By raising our voices together on this day, we show the world’s children that we support their future: that they have the right to read, to write, and to share their words to change the world.