An infographic created by Google shows how business ebbs and flows from Thanksgiving Day to when shoppers finally drop off. It also shows how the three busiest days of the year compare with other weekends during the holiday season.

Here are a few key insights from Google’s foot-traffic analysis:

  • Store traffic peaks between 2 p.m. and 4 p.m. on Black Friday, with Thanksgiving Day department store visitors peaking between 6 p.m. and 7 p.m.
  • Shopping malls, superstores and discount stores experience the highest traffic on the Saturday before Christmas.
  • Dollar stores are busiest on Christmas Eve. (Stocking stuffers, anyone?)