Facebook is entering the world of television with a launch date for mid-August, according to a Bloomberg report.

Bloomberg says Facebook has been asking its partners to deliver the first episodes of their spotlight shows. It’s expected the service will launch with short-form programs before the higher-end TV-style shows launch at a later date.

Facebook is funding a set of original programs, expected to be displayed outside of a user’s news feed in a new video section. It hopes to target audiences from ages 13 to 34, with a particular focus on the 17-to-30 range.

The new video section will offer the social network’s more than 2 billion users a mix of scripted and user-generated content.