Fayr, the groundbreaking parenting app that simplifies everyday matters for divorced parents, was featured on the July 25th episode of Apple’s new reality tech series, “Planet of the Apps,” and secured Academy Award-winning actress and successful entrepreneur Gwyneth Paltrow as a mentor/advisor.
Fayr was conceptualized by South Florida homebuilder and divorced dad, Michael Daniels, who was looking for a more effective way to manage family life. The app creates a joint family calendar to track activities and time-sharing, and generates digital records of expenses and real-time location check-ins. It also offers in-app texting to simplify communication between parents and exportable, as well as PDF reports for transparent documentation.
“My favorite thing about Fayr is that it was created with the whole family in mind. Separating is a challenging transition for any couple. When children are involved, it’s especially tender and worrisome,” Paltrow says. “Fayr removes unnecessary stresses and tension so parents can collaborate to create calm and stability for their children.”
Daniels, 37, says he was inspired to create Fayr when the expenses and challenges of co-parenting began to overwhelm his everyday life. The Weston, Fla. resident shares custody of his two grade-school-aged children with his ex-wife, who lives in Miami.
After one particularly trying day, Daniels began thinking about how he and his former wife could prevent small mix-ups from escalating into major problems.
“That kind of anxiety kept me up at night. I’ve got these two amazing kids and I just didn’t want to waste time in life on ridiculous things,” Daniels said.
Parents using Fayr can drop a geo-pin upon arrival at a location. The other parent receives a notification instantly.
“There’s an indisputable record that you are there, so there’s no reason to contact lawyers,” Daniels said.
Fayr also seamlessly streamlines all the bookkeeping for family expenses and creates a transparent audit trail, eliminating the need to hunt down receipts or dig through accounting archives. Court-ready documents can be exported with just one touch.
The app’s time-sharing calendar enables parents to easily adjust their schedules, trading days if needed while keeping track of their children’s time and activities.
Fayr has already been endorsed by several family law practitioners who say the app will spare countless families tremendous pain and depletion of financial resources.
Fayr debuted in beta mode several months ago and quickly attracted the attention of television executives who thought it would be perfect for “Planet of The Apps” — Apple’s new reality series that provides a competitive platform for aspiring app developers.
Working with entrepreneur advisors Jessica Alba, Gwyneth Paltrow, Gary Vaynerchuk, and Will.i.am, developers and their concepts endure an intense incubation period and then a high-stakes pitch. New episodes debut every Tuesday on Apple Music.
Oscar-winning actress Paltrow, who agreed to be Daniels’ mentor-advisor during the July 25th episode, is the founder of lifestyle brand Goop and is well known for her amicable co-parenting arrangements with ex-husband Chris Martin, frontman of U.K. rock band Coldplay.
“Children deserve to live with parents who are able to be the best versions of themselves,” Daniels said. “I knew that when I was in an argument with my ex-wife I wasn’t able to do that. With Fayr you can show your children by example how to live peacefully and equitably.”
Fayr is available on iOS with a monthly subscription of $4.99. It will be available for Android at the end of 2017. To learn more, visit www.fayr.com.