Apple today shared four new 15-second ads highlighting the portability of the iPad for education and travel.
The ads, titled Travel Simply, Organized Notes, Paperless Paperwork, and All Your Stuff, depict the iPad as a space-saving replacement for textbooks in the classroom, paperwork in the office, and a laptop during a flight.
Many of the comparisons are exaggerated — for example, the baby on the plane suddenly stops crying when the camera pans over the passenger using an iPad — but the ads convey a clear message about the iPad’s versatility.
All but one of the ads focus on the sixth-generation iPad, which Apple introduced at its education event last March. The tablet is priced from $329 in the United States, serving as a lower-cost alternative to the iPad Pro, complete with Apple Pencil support.