This weekend’s Daytona 500, launching NASCAR’s Sprint Cup Series, will draw the attention of millions of Faith Driven Consumers as releases new data scoring the faith friendliness of NASCAR as well as key sponsors of leading race teams

Faith Driven Consumer™ (FDC)—representing 41 million consumers who spend $2 trillion annually, has earned wide recognition for its groundbreaking (FEI). The FEI scores more than 500 major brands for compatibility with the FDC community, making it the 2nd largest diversity index in America after the Human Rights Campaign’s Corporate Equality Index. In the last two weeks, the group released its first annual ranking of Super Bowl advertisers and the National Football League, as well as a Valentine’s Day Shopping Guide for Faith Driven Consumers. Today, FDC is releasing its first score of NASCAR as well as key race team sponsors.

“Like the NFL, NASCAR is significantly made up of Faith Driven Consumers at all levels of the organization. But unlike the NFL, NASCAR is in a strong position given its initial Faith Equality Index score of 50. With this foundation, we believe NASCAR will close the gaps and increase its score—and its relationship with the faith community—in very short order,” said Chris Stone, Certified Brand Strategist and founder of Faith Driven Consumer. “We look forward to working with NASCAR, professional sports organizations, and major sponsors alike to help them improve their standing with the faith community.”

The Faith Equality Index rates, on a 100-point scale, how well brands acknowledge Faith Driven Consumers by welcoming, embracing, and celebrating them, and is the benchmark FDCs use to make consumer choices—through the lens of their biblical worldview. View the NASCAR Company Review page here.

Organization Ratings:

  • NASCAR: 50/100
  • National Football League: 24/100

Race Car Ratings: 

  • Toyota: 40/100
  • Ford: 32/100
  • Chevrolet: 29/100

Race Team Sponsor Ratings: 

  • 5-hour Energy: 30/100
  • Dollar General: 34/100
  • Love’s Travel Stops: 35/100
  • Nature’s Bakery: 25/100
  • Pilot Flying J: 40/100
  • Mobile 1: 23/100
  • FedEx Ground: 35/100
  • Maxwell House: 37/100
  • Shell Pennzoil: 26/100
  • Bass Pro Shops: 40/100
  • Jimmy Johns: 36/100
  • Cheerios: 32/100
  • Dr. Pepper: 27/100
  • Farmer’s Insurance: 32/100
  • Fry’s: 30/100
  • Clorox: 28/100
  • Geico: 37/100
  • Lowe’s: 40/100
  • M&M’s: 24/100
  • Interstate Batteries: 61/100
  • McDonald’s: 33/100
  • Nationwide: 16/100
  • Menards: 42/100
  • Smithfield Foods: 35/100
  • Target: 39/100
  • Thrivent Financial: 52/100