In its first year, Disney+ gained 14% of the market, surpassing Now TV and Sky Go. Netflix remains the market leader with a 6% margin over Prime Video.

Market share development in 2020

The arrival of Disney+ in February had a clear impact on both Prime Video and “Other” streaming services. Disney+ (+15%) and Netflix (+2%) were the only services to net positive on the year. 


JustWatch is an international streaming guide that helps over 20 million users per month to find something great to watch on Netflix, Prime Video, Disney+, etc. across 46 countries.