Crypto and sports— previously two different planets, but now they share common ground. FTX just became the official cryptocurrency exchange partner of Major League Baseball.
The partnership aims to increase awareness for FTX and crypto. FTX can now do international marketing under MLB’s brand, and the exchange’s logo is a patch on umpire uniforms.
This isn’t the first time FTX’s 29-year-old CEO, Sam Bankman-Fried, has dabbled in sports. FTX bought naming rights to the Miami Heat stadium. The 19-year deal is worth $135M.
Bankman-Fried is quite the baller.