The Information reports that Apple is in early talks with the NFL for Sunday Ticket, with sources saying that Apple is interested in using rights to the package of games as a way to grow Apple TV+.

A move to any of the platforms that have shown interest so far could be good news for cord cutters. DirecTV’s Sunday Ticket is restrictive in its pricing at $300-400, but it requires users to have DirecTV or meet specific requirements to qualify for a subscription.