iHeartMedia enters into a multi-year strategic relationship with DraftKings, making the sportsbook the official odds supplier for iHeartMedia’s broadcast, digital, podcast and social platforms.
As part of the agreement DraftKings is now able to co-create and distribute long-form content with iHeartMedia and will receive preferred access to the company’s full roster of personalities.
Additionally, DraftKings and iHeartMedia will collaborate on possible content development opportunities, including the distribution of shows and segments across iHeart’s radio and digital properties and integrations within iHeartMedia’s live sports broadcasts.
The two will also collaborate on a number of possible experiential opportunities for listeners and fans, including providing cross platform interactive games.
The companies say that would enable fact-based audience planning and targeting optimizations across iHeartMedia’s broadcast and digital platform, providing DraftKings with national exposure and at the same time reaching local audiences with a tailored approach.
DraftKings is one of the top sports wagering companies and has been aggressively partnering with radio and audio outlets. The company has spent $11.7 million on broadcast radio commercials so far in 2021.
DraftKings acquired VSiN (Vegas Sports Information Network), the multiplatform broadcast and content company that delivers sports betting news, analysis and data.
DraftKings are also aligned with numerous radio groups and podcast creators.