Peloton has been on the ride of its life over the past few months. In late January, after declining nearly 24% in one day, Peloton is pedaling toward a (kind of?) recovery.

Rumor has it that companies like AmazonApple, and Nike all have interest in purchasing Peloton, with some analysts claiming Apple may be “aggressively involved” in talks with the fitness brand.

The Financial Times named Nike a possible buyer, and the WSJ reported on Amazon’s potential talks with Peloton. Amazon’s interest may stem from the company’s ability to add Peloton fitness subscriptions to Prime.

Peloton’s market value currently sits at $8 billion, down $42 billion from its $50 billion valuation a year ago.