There are 45 million more potential legal sports bettors on Sunday than during last year’s Super Bowl. That translates to about 31.5 million people betting $7.6 billion on the big game, the American Gaming Association estimates, per the AP.

The big picture: Sports betting is legalizing so fast and broadly that long-resistant institutions like colleges and the NFL are getting in on the action.

  • LSU’s athletic department promoted a sportsbook app in January with a promo code sent to supporters, Bloomberg reports.
  • The NFL is in deep: Multiple owners are invested in betting companies, and fans can bet on games from betting app-sponsored lounges in NFL stadiums, Bloomberg reports.

The bottom line: Even the Associated Press has an official odds provider, which Axios Media Trends reporter Sara Fischer scooped in May 2021.

  • FanDuel says 59% of spread bets are on Cincinnati to cover the 4-point spread as an underdog.
  • Among moneyline bets that do not involve a points spread, 76% of bets predict the Bengals will win the game outright.