The NBA is integrating NBA League Pass and NBA TV – its direct-to-consumer subscription services – into the app, providing a more aggregated user experience.
NBA League Pass comes in both a standard and premium tier, costing $14.99 per month ($99.99 per season) and $19.99 monthly ($129.99 per season), respectively. Subscribers to either plan can get NBA TV – normally $6.99 monthly or $29.99 annually – at no extra cost.
The app has been in the works for over two years. The NBA has said it’s leveraging Microsoft’s technology to allow basketball fans to fully immerse themselves in all aspects of the game.
Further boosting engagement, the league has launched NBA ID, a free to join global membership program. Members will get access to exclusive content like ticket promotions, teams’ pregame shows, prizes through fantasy game sweepstakes and more.
Users who already subscribe to NBA League Pass – or those who play NBA’s Pick’Em – have the option to link their account with NBA ID.
The NBA’s redesigned app comes a couple of months after the NFL debuted NFL+, a subscription-based streaming service featuring live local and primetime regular season and postseason matches via phones and tablets.