Microsoft Corp.’s Bing may replace Alphabet Inc.’s Google as the default search service on Samsung Electronics Co. devices, according to a New York Times report.

Samsung, the world’s leading smartphone maker, is considering making the switch, putting at risk roughly $3 billion in annual revenue for Google, the report said.

Bing’s threat to Google’s search dominance has grown more credible in recent months with the addition of OpenAI’s technology to provide ChatGPT-like responses to user queries.