Just weeks after launching its newsletter product, the company unveiled a generative AI writing plug-in as it looks to lure users away from other platforms.

The new Jetpack AI Assistant acts as users’ “creative writing partner,” allowing them to complete a range of writing-related tasks at the push of a button.

Ultimately, the availability of this tech on one of the world’s biggest blogging and content management platforms will help spread it even further. 

The Verge has more.