The social media site has landed its latest big-name publishing partner for its premium ad product, Pulse Premiere.

The media giant joins NBCU, Conde Nast, DotDash Meredith, BuzzFeed, and others already using the product.

However, its deal differs because it will develop a “first-of-its-kind” content hub, suggesting its partnership includes special accommodations that could be extended to future brand partners.

TechCrunch has more.