Google’s YouTube reached a deal with Major League Baseball for exclusive rights to stream games in the second half of the season, continuing the expansion of live sports to the internet.
The 13 games will be distributed on YouTube globally, and... Read More
We may all be addicted to our phones, and we surely have NO IDEA how that is changing our cognitive functions, our relationship to our community, let alone how it will reshape our relationship to content in a long-term way. But here is something we do... Read More
According to the New York Post, Carmelo Anthony plans on doing his part to give high school basketball players a bigger platform. Overtime (a Brooklyn-based basketball network) will be receiving $23 million in Series B funding from Anthony, MSG... Read More
A majority of radio listeners surveyed by Jacobs Media for its TechSurvey 2018 said they listen to podcasts—including 11% who said they listen daily and 12% who listen at least once a week. It means nearly a quarter of radio’s listeners are... Read More
Despite the shutdown of Go90, Verizon’s attempt to create mobile-first programming for young audiences, brands and marketers have more options for long-form online video than ever.
The three-year-old Go90 never quite figured out how to grab a big... Read More
Running a marketing campaign online means blood, sweat, tears. And time.
One of the toughest things to figure out when organizing such a social media-bound marketing campaign, in particular, would be- the schedule. More precisely, how much content you... Read More
YouTube has given life to some unique genres and types of videos. One of these — the video essay — can be a great tool for media-literacy education. Here’s why: Video essays ground their arguments in important cultural or... Read More
2017 was a banner year for over-the-top video, and digital video in general. Paid OTT “skinny bundles” now have millions of subscribers, new niche entrants made their mark, and advanced video advertising continued to evolve and mature.
But now... Read More
One month after announcing it would acquire Livestream, Vimeo is back with a new Mevo camera, one that integrates with Vimeo’s own live streaming service.
The Mevo Plus will have improved wireless streaming compared to the original thanks... Read More
Millennials are spending more time watching content on TV than they are on digital platforms.
As cord-cutting increases — combined pay-TV subscriber losses approached 1 million in Q2 2017 — and consumers turn to digital platforms to view... Read More
Roku is the number 1 most popular streaming media player in The United States; however, many are likely not taking full advantage of everything it has to offer.
So we wanted to take a moment and show you my top 5 Roku to help you get the most from... Read More
Today, Facebook officially opened its new Watch tab of original video content to everyone in the U.S. after a limited rollout a month ago and expansion to some more users last week. Available on Facebook’s native mobile apps, desktop site, and TV... Read More
Whether you’re a business, a blogger, or a journalist – live streaming on social platforms is an excellent way to build a following and grow your brand. YouTube and Facebook are both popular choices for content creators looking to increase... Read More
Long thought to be one of the linchpins of the cable bundle, the National Football League has acknowledged that it needs to appeal to a wider audience of consumers by going over-the-top (OTT) and bringing in consumers who want to watch the games... Read More