Crypto and sports— previously two different planets, but now they share common ground. FTX just became the official cryptocurrency exchange partner of Major League Baseball.Â
The partnership aims to increase awareness for FTX and crypto. FTX can now do international marketing under MLB’s brand, and the exchange’s logo is a patch on umpire uniforms.
This isn’t the first time FTX’s 29-year-old CEO, Sam Bankman-Fried, has dabbled in sports. FTX bought naming rights to the Miami Heat stadium. The 19-year deal is worth $135M.
And last month, the crypto exchange signed a 10-year, multimillion-dollar partnership with TSM. The $210M deal gave FTX naming rights to the eSports company FTX TSM.Â
Bankman-Fried is quite the baller.