The English Premier League confirmed a new six-year rights extension that will see England’s top flight remain on NBC’s linear and digital platforms until 2028.
It is expected that the new deal is worth over $2 billion.
Peacock is looking to move more sports content to its streaming app. You can currently also watch Notre Dame football on the app, as well as Sunday Night Football, the Premier Lacrosse League, and more.
Peacock’s identity as a digital streaming platform may have actually tilted the scales in NBC’s favor, as more sports fans cut the cord and rely on streaming services to access their favorite sports.
NBC is also adjusting its linear approach, as it sunsets NBC Sports Network at the end of this year and moves sports to USANetwork. Premier League fans will only have to bounce between two networks (NBC, USA Network) and Peacock.
As NBC moves into its next phase of sports broadcasting, it will retain one of its two “franchise” stalwarts along with the NFL.