Football season is upon us and TV networks are steamed at Nielsen’s plan for measuring Amazon Prime’s “Thursday Night Football” streaming block.

The current plan is to allow Amazon to use first-party data to supplement reporting its viewership for the programming block.

A move that could set a precedent for other streamers to do the same and further undermine Nielsen’s position as an objective, impartial ratings data aggregator.

The Video Advertising Bureau has objected to the Nielsen change and the Media Rating Council is expected to rule on the decision sometime today.

Yet another reminder that impartial measurement options are a critical component of any media industry.

Sports Business Journal