International heartthrob Cristiano Ronaldo is now a part of the crypto world. ️ The Portuguese football star took the top spot in UEFA EURO 2020 Top Scorer rankings, and his award will be stored in a blockchain-based digital collectible.
Patrik Schick and Karim Benzema (silver and bronze winners) will also receive digitized trophies.🤩
The Union of European Football Associations (UEFA) partnered with Alipay to produce the digital awards. According to its press release, the award is a one-of-a-kind token— Alipay will upload trophy data to the blockchain, ensuring a permanent, immutable record.
Meanwhile, there’s a $175M uniform deal between Crypto.com and UFC (Ultimate Fighting Championship). The platform’s logo will be printed on in-Octagon gear and presented during walkouts to advertise and generate crypto awareness.
Crypto and sports? Who would’ve thought.