Michael LoBianco joins us to talk about the current state of cord cutting.
What is cord cutting …
In broadcast television, cord cutting, cutting the cord, and cord shaving refer to patterns of viewers cancelling subscriptions to subscription television services, dropping expensive pay television channels or reducing the number of hours of subscription TV viewed in response to competition from rival media.
As a market trend, a growing number of cord cutters or cord nevers tune out from subscription television in favour of some combination of broadband Internet and IPTV, digital video recorders, digital terrestrial television broadcasts (such as “Freeview” in the UK, Australia and New Zealand) or free-to-air satellite television.
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