On Monday, Jan 21st – Yahoo Sports is planning to debut an evening studio show called The Bounce. It’s a mobile-friendly (DIGITAL-ONLY) basketball program co-produced by the NBA and Turner Sports. The Bounce will air for three hours five nights per week and feature highlights from live games, expert analysis, and personality driven content centered around the ongoing games. Yahoo’s parent company, Verizon, and the NBA announced the collaboration at CES.
Just imagine Whip Around Coverage w/ MLB, DirectTV Fantasy Zone w/the NFL – covering live look-ins, clips with commentary from studio analysts covering the nightly games on regional sports networks, League Pass, and national partners.
Yahoo will offer a live scoreboard, social media integrations, and behind-the-scenes footage on The Bounce, which will be produced out of Turner’s Atlanta studios. The program will debut on Martin Luther King Jr. Day, Monday, Jan. 21, from 5 to 8 p.m. ET but will regularly air from 8 to 11 p.m. ET until the end of the regular season. The NBA and Verizon-owned Yahoo have an existing content partnership that expanded to include carriage of NBA League Pass last year.
Details on what exactly The Bounce will look like—and who will comprise its roster of on-air talent—have not been revealed and likely will change over time.