Starting in 2025, The CW Network will become the new home for all NASCAR Xfinity Series races through 2031.
The CW will pay around $115M per year for the rights.
Deal terms have The CW carrying 33 Xfinity Series races per year, plus practice and qualifying events. NASCAR Productions will produce the races, in coordination with The CW, which will hire the on-air talent.
Earlier this year, the CW signed a multiyear deal to carry LIV Golf events. Earlier this month, it struck a deal to carry 50 ACC football and basketball games.
That doesn’t count other sports-related moves at The CW, including its deal to carry “Inside the NFL” and sports documentaries like “100 Days to Indy” — IndyCar’s answer to Netflix’s “Drive to Survive.”
The CW is a broadcast network that is available via over-the-air television. Its owner, Nexstar, owns around 200 local broadcast stations and the news channel NewsNation.