Warner Bros. Discovery has targeted the beginning of the Major League Baseball playoffs to debut a sports tier for its Max streaming service, according to people familiar with the matter.
The company plans to simulcast games from the MLB, National Basketball Association, National Hockey League and National Collegiate Athletics Association, including college basketball’s March Madness, on Max. It also intends to add content from its sports media outlet Bleacher Report, such as highlights and interviews.
Warner Bros. Discovery plans to brand the new tier using the Bleacher Report name, the people said. The company wants to target a younger audience that increasingly skips the traditional pay-TV bundle and would be more aligned with a digital sports brand such as Bleacher Report.