For the first time in almost three decades, NFL Sunday Ticket is on a new platform, switching from DirecTV to YouTube, which paid $2 billion yearly for the rights.

Users can subscribe to the content through YouTube or YouTube TV, beginning at $350 for the season.

But streaming games is just the start, as YouTube looks to improve the watching experience with live chat and polls, creators making content at the games, and more.

The Verge has more…