MADE OF®, an organic-first company that’s disrupting the baby category, believes consumers deserve stricter regulations and full transparency for their personal care products—and they want to help new parents find a cleaner, safer choice for baby powder.

Johnson & Johnson knew for decades that asbestos lurked in its Baby Powder, according to internal documents reviewed by Reuters. The company, which has pending lawsuits that claim its talc powder has toxic ingredients that may cause cancer and mesothelioma, possessed documents showing concern over positive test results for asbestos in its baby powder. The documents also show J&J leadership intentionally hid their knowledge of asbestos from the public, and the recent news is contributing to one of the largest negative declines to J&J stock in history.

One brand is making a bold offer to help alleviate the fears of concerned parents. MADE OF®, an industry newcomer that’s disrupting the baby category, is offering a FREE replacement with purchase for your Johnson & Johnson Baby Powder. The organic-first brand manufactures NSF Certified Organic baby care products, including an NSF Certified Organic baby powder made from corn starch. MADE OF believes that mandatory transparency standards for sourcing, manufacturing, testing, handling and certification results in safer products. They are dedicated to the highest organic standards and full transparency of every product.

MADE OF is offering J&J customers a free replacement, so they can have peace of mind that their baby powder is asbestos free. MADE OF launched a mission called ULTIMATE TRANSPARENCY®, which makes them the first brand on the market to disclose the whole product development lifecycle. Unlike J&J, the MADE OF website shows consumers the origin and safety of each ingredient, actual test results from an independent lab and actual locations where each product is made in the United States.

While the J&J cancer scare has caused quite a stir amongst concerned parents around the world, they can rest assured knowing there is a baby product brand that’s stepping up to the plate with natural, NON-GMO, safe and transparent products. And the best part, they’re putting their money where their mouth is by offering parents an opportunity to try their product.