Netflix’s prices are going up.

The streaming media company is raising the prices on its standard and premium plans for US customers. Its standard plan is now $14 a month, up $1 a month from last year.Its premium subscription will go up $2 to $18 a month.

Its basic plan remains unchanged at $9 a month.Netflix’s (NFLX) stock rose 5% following the news.

Netflix is the king of streaming and the moves it makes, especially in terms of cost to the consumer, reverberates throughout the market.

For example, Disney’s stock had a positive reaction following the announcement of Netflix’s pricing going up.”

This will give Disney+ cover to raise prices at some point.