Netflix might be the king of video, but the company could monopolize a new vertical: podcasting. 🎙

Netflix Podcasts are a new flex for the streaming giant to promote its TV and film originals.  On Thursday, Netflix hired a former Apple executive to run its growing podcasting business. 

Podcasting is part of Netflix’s push to shape an editorial business. Netflix is also taking a different approach from Apple and Spotify, both of whom have entire podcasting platforms. 

The streaming platform’s venture into podcasting will advertise its original programming, but the real question is…  will podcasting reverse Netflix’s slowing growth🤔