Today TCL, the maker of popular Roku TVs, Fire TVs, and Google TVs announced a new free streaming service called TCLtv+. This new service will offer over 200 live channels and over 1500 on-demand movies and TV shows.

TCL says they will also be adding new titles every week from major content providers. This includes content from NBCUniversal, Scripps Media, FilmRise, and more.

TCLtv+ is now available in U.S. and Canada on TCL TVs with Google TV. TCL says the new service will be available soon on TCL sets featuring the Roku TV and Fire TV platforms. Customers will automatically see the channel and can begin using the service for free.

There are no subscriptions, fees or logins required to access TCLtv+. No exact dates have been announced for support on Roku TVs and FIre TVs.