The social media platform’s new “contributor program” will enable users to turn Reddit gold rewarded for their posts into real-world currency.

Users purchase Reddit Gold through six options, starting at $1.99 to buy one gold and $49 for 25 gold.

And the users they give gold to will receive 90 cents for every gold earned, while “top contributors” will receive $1 for every gold they earn.

It’s essentially a form of revenue sharing to help promote quality activity on the site. 

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