National Wrestling Alliance owner Billy Corgan said in an interview last week that the promotion would soon be announcing two television deals with a “top 20 network”.
A report says those deals are with The CW. The network reaches 99% of U.S. television households, and until recently had been synonymous with young adult fare and the DC Comics “Arrowverse” shows. It’s new owners Nexstar Media Group are shifting its focus to unscripted/reality shows, sports, and licensing scripted series that have aired on cable channels or in other countries.
It’s believed the NWA will provide The CW with a mix of content that fits their new model. One contract of the NWA’s contracts is for the rights to the flagship wrestling show Powerrr, and the other is for a reality show documenting tue behind-the-scenes happenings at the NWA.
One of the biggest factors is audience, and to command a big audience you need to be visible and the best way is by having your company on TV. Lots of wrestling companies have their content on platforms like Youtube or a number of different websites and streaming services and while that is great and with the change in technology and the ease of watching almost anything having a TV show on a reputable station is huge.
WWE has Fox and USA, AEW has TNT and TBS, Impact wrestling is on AXS, and now the NWA is on the CW Network. This is huge for the brand owned by Billy Corgan lead singer of the Smashing Pumpkins.
This allows the NWA to expand their reach and possibly reach the popularity that the NWA had back in the 80s. For full details, read here.