Members of the consumer tech giant’s video streaming service may be surprised come January when they’re forced to pay an extra $2.99 monthly fee to avoid ads on the platform.

In an email to Prime subscribers, Amazon said it aims to have meaningfully fewer ads than linear TV and other streaming TV providers. 

The company will begin supplementing its revenues by breaking up its content with ads, as competitors like Hulu and others do in their ad-supported tiers.

The Verge has more.