The rate of cord-cutting in the US has been exaggerated, according to a report by VAB.
In the survey, ‘A Culture of Extremes: Exposing the Myths About Video Viewing Behavior’, VAB argued that pay-TV remains the leading video distribution... Read More
Facebook is putting its heavy stamp on a pair of key acquisitions, with plans to add its name to Instagram and WhatsApp, according to The Information.
The rebranding will result in “Instagram from Facebook” and “WhatsApp from... Read More
Many people aren’t really watching TV when they watch TV. They’re watching their phones, instead. According to a global study conducted by Facebook and market research company Eye Square, 28% of TV time is actually spent staring at a... Read More
According to the New York Post, Carmelo Anthony plans on doing his part to give high school basketball players a bigger platform. Overtime (a Brooklyn-based basketball network) will be receiving $23 million in Series B funding from Anthony, MSG... Read More
Would you openly allow Facebook to spy on you in return for $20 a month or more?
That’s a genuine question you’ll need to ask yourself after a detailed report published on Tuesday by TechCrunch shed light on the company’s latest data-gathering... Read More
Facebook plans to make it possible for WhatsApp, Messenger and Instagram users to send messages to one another without switching apps.
The three standalone apps will remain separate, but they’ll be brought together under a single messaging... Read More
There is no doubt that Instagram has become one of the fastest evolving social platforms these past few years. The Mobile-First trend, Square videos, Live Streams, Instagram Stories, and now IGTV – these features have made this social network... Read More
In the last few years, Instagram has been rolling out new and exciting changes to their platform. In June 2018, Instagram users were introduced to IGTV (Instagram’s version of social television where users can upload and share 1-hour videos.) And... Read More
Despite the shutdown of Go90, Verizon’s attempt to create mobile-first programming for young audiences, brands and marketers have more options for long-form online video than ever.
The three-year-old Go90 never quite figured out how to grab a big... Read More
Facebook’s really worried that Pages with mass followings will possibly fall into the hands of a nefarious super villain.
Last week, the social network outlined plans to enforce tighter security for those who admin Facebook Pages with a “large... Read More
Running a marketing campaign online means blood, sweat, tears. And time.
One of the toughest things to figure out when organizing such a social media-bound marketing campaign, in particular, would be- the schedule. More precisely, how much content you... Read More
Facebook’s head of content strategy and planning Matthew Henick told an audience at MIPTV that content producers need to stop regarding smartphones as a smaller TV screen and start seeing them as a way of connecting with the... Read More
If you’ve finally given up on the world’s most popular social media network and want to get rid of Facebook, it’s not too complicated to remove yourself from the service. But before you delete all of those pictures, posts, and Likes, you should... Read More
Millennials are spending more time watching content on TV than they are on digital platforms.
As cord-cutting increases — combined pay-TV subscriber losses approached 1 million in Q2 2017 — and consumers turn to digital platforms to view... Read More