Netflix is celebrating ten years of its Open Connect program, which sees the streaming service partner with ISPs to deliver its content more efficiently.
To date Netflix has 18,000 servers in 6,000 locations (and growing) across 175 countries.
This reduces the load on networks, reducing traffic and costs for operators all around the world.
When we anticipate high streaming demand for popular content, Open Connect identifies the most efficient delivery route based on ISPs preferences, and ensures that the show or film is available on local servers ahead of time.
That means that even when demand is at its highest, viewers can still access the content they want to watch.
As it looks to the next decade of Open Connect innovation, Netflix hopes to see network improvements that meet consumer demands and “the internet remains open and free without tolls on content usage online”.