Apple and Amazon are both bidding for distribution rights to the iconic James Bond film franchise.
MGM and Eon Productions own the film rights but aren’t involved in any distribution activities. Sony’s distribution deal for the franchise ended in 2015.
The distribution rights are valued at around $2 billion to $5 billion, and Universal, Sony, 21st Century Fox, and Warner Bros. are also pursuing them.
The franchise could significantly help either tech giant attract new subscribers. The Bond franchise remains one of the most iconic Hollywood brands and has worldwide appeal.