Intel placed a big bet today… on gaming. 🎲 🎮

The notorious chipmaker is marketing its latest consumer GPUs as ‘Intel Arc,’ a new graphics brand. Arc’s “Alchemist” brand incorporates both hardware and software powering GPUs to deliver higher gaming performance on laptops and desktops. This could be a big slap in the face to the technologies of AMD and NVIDIA (or not, who knows?).

We have yet to hear which devices will feature Intel Arc graphics!

We’re not gonna lie, these graphics are looking pretty good.