The FutureBrand Index is in its ninth year of ranking companies by how “future-proof” their brands are, and according to its latest iteration, Apple is at the top of the list over big tech competitors like Samsung and Microsoft.
It rose six spots from its 2022 position to claim its third No. 1 ranking, having previously achieved this milestone in 2016 and 2020.
According to the report, “Apple’s visionary approach towards innovation” is one of the many reasons why the tech company was able to get back on top.
Coming in second was Contemporary Amperex Technology Co., Limited (CATL), followed by NextEra Energy (No. 1 in 2022) in third and TSMC in fourth. Rounding out the top five was Samsung, with Microsoft coming in sixth.