Taylor Swift’s trip to watch the Kansas City Chiefs’ Travis Kelce play football on Sunday didn’t just have the internet talking nonstop.
Following the 12-time Grammy Award winner’s appearance at Arrowhead Stadium, jersey sales for the All-Pro tight-end seemingly skyrocketed.
According to sportswear and fan merchandise company Fanatics, Kelce was one of the top 5 selling NFL players Sunday. He “saw a nearly 400% spike in sales throughout the Fanatics network of sites, including NFLShop.com”.
Sales spiked on the same day that Swift was spotted in Kansas City, watching the Chiefs play the Chicago Bears alongside Kelce’s mother, Donna, from one of the football stadium’s glass-enclosed suites.
Beyond jersey sales, the NFL has also met the internet hype of Swift’s trip to Arrowhead. As of Tuesday, the NFL’s bio on X, the platform formerly known as Twitter, read “NFL (Taylor’s Version)” alongside a photo of Swift and Donna Kelce watching Sunday’s game.