Threads isn’t unraveling, but its momentum has cooled off considerably, Nathan writes.
Why it matters: When Facebook owner Meta introduced the Twitter alternative in July, millions of people signed up within days.
- But the platform hasn’t added many new features since then — and its meteoric growth has tailed off.
By the numbers: Threads will have nearly 24 million monthly users by the end of 2023 — less than half of X — according to Insider Intelligence projections released today.
- That places Threads just ahead of blogging platform Tumblr.
The bottom line: “The path to 1 billion Threads users is longer than Meta would like,” Jasmine Enberg, principal analyst at Insider Intelligence, said in a statement.
- “The link to Instagram can only take Threads so far, and the clock is ticking for the network effect to take hold.”