With other streaming giants raising prices, it was only a matter of time before Apple followed suit. The company is reportedly raising U.S. prices for its Apple TV+, Apple Arcade, and Apple News+ subscriptions.

It’s the first increase for the television service since last October and the first-ever price increase for the other two services.

For now, Apple Music and Apple Fitness+ are not seeing any changes, giving investors a clearer idea of where the company feels it has real pricing power. 

The Verge has more.