The Aspen Institute today announced a multi-year effort by more than a dozen leading sport, health, media and other organizations to grow national sport participation rates and related metrics among youth. The initiative, Project Play 2020, represents... Read More
As only in Nike fashion, several weeks ago it announced the Nike+ FuelBand, a smart wristband that counts your physical activity across sports in its own proprietary language called Nike Fuel.
The device displays the Fuel counter as well as a series... Read More
Dear Coach Jim Caldwell,
What should you do? NO, there’s not enough time to watch LeBron’s NIKE commercial. And if that was the case, then you would only have to watch three quarters of the commercial. You’re winless, no timetable... Read More